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Data management is the process of ingesting, storing, organizing and maintaining the data created and collected by an organization. Effective data management is a crucial piece of deploying the IT systems that run business applications and provide analytical information to help drive operational decision-making and strategic planning by corporate executives, business managers and other end users.
1-Marketing technology system
Marketing management is the process of ascertaining consumer needs, converting them into products or services and moving the product or services to the final consumers or users to satisfy needs and wants with emphasis on profitability ensuring the optimum use of the resources available to the organisation.”
2-Data Warehouse system
A data warehouse is a database which is specially designed to question and analyze the previous data rather than the transactional data. Most of the data warehouses store historical data as opposed to the current transactional data.
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. … As of 2019, Google Analytics is the most widely used web analytics service on the web.